SEPTIA RIFKA SAHARA STUTI. Analisis Kualitatif Efektivitas Konten Digital Dalam Membangun Customer Engagement Dan Branding Awareness Melalui Platform Media Sosial Tiktok. JIMBI : Jurnal Ilmiah Manajemen dan Bisnis, [S. l.], v. 1, n. 03, p. 58–63, 2026. DOI: 10.70404/jimbi.v1i03.687. Disponível em: https://jurnal.faatuatua.com/index.php/JIMBI/article/view/687. Acesso em: 25 oct. 2026.